Google Trends is one of the best SEO research tools. I’m sure if you’ve already searched for keywords, you’ve used Google Trends to test your interest in a specific keyword. But many SEOs never fully exploit the potential of this fantastic tool.

What is Google Trends?

Google Trends is a search trend function that indicates how often a particular search term is entered into the Google search engine in relation to the total search volume of the site within a given time period. Google Trends can be used for SEO experts to search for related slogans and to find peaks triggered by events in the keyword search volume. Google Trends provides data for different keyword statistics, including interest in a keyword over different time periods, trends or current events at the time.

How to use Google Trends for SEO

Take advantage of relevant keywords

Keyword research is the foundation of SEO and tools like Google Search Trends make it easy to select the right terms. At the center, this trending tool is an essential keyword research resource. The relative search volume shows how many people tend to link to this query. The adjustable segments – country, time, industry category and type of search – can refine your search.

Identify the root cause of a drop in organic traffic

Sometimes, if organic traffic to one of your blog posts goes down, it’s not always your content’s fault. The keyword you rank for may have lost popularity with your audience. To accurately determine the cause of organic publication traffic, Google Trends can create a clear picture for you. By connecting the main keywords for which your message is included in Google Trends and checking its popularity over time, you will know if you need to update your message or if your audience has lost interest in the keywords.

Create and optimize content for seasonal trends

Seasonal trends are among the most reliable and consistent topics to deal with. They provide a comprehensive bank of articles that you can write about every year. To take advantage of the wave of searches that certain keywords are looking for, you can formulate new content or modify and update existing content on these subjects in order to take advantage of traffic opportunities. If you operate an air conditioning and heating business, you know that your customers will seek heating in winter and air conditioning in summer. For an example, use Google Trends to enter the keyword “air conditioning” and find out how its search popularity peaked during the summer months.

Find hot topics to chat

News coverage informs the public. And the more your audience is informed, the better they can do their job. They will also start to trust you more for the timely correction of the story. To find popular topics, use the Google Trend tool. It will display the queries most searched by users in the past 24 hours. You can also filter thesis articles by categories, such as Business, Entertainment, Health, Ski / Technology, Sports and Top News.

Assess demand for your product or service in specific regions

Not everyone will like your product or service, but if you can target people whose life situation makes it most necessary, you can spend your time and resources more efficiently. For example, if you are selling clothing, checking the popularity of the keyword “winter jackets” in a particular region, city, and metropolitan area over a period of time helps you understand which target audience to target.