Are Students your target audience?  Want to appeal to their better interests without stereotyping?  Emma Champion of Do Your Own PR has some hints, tips and ideas to get you started...

Emma Champion is the assistant to PR coach Paula Gardner and her business Do Your Own PR. http://www.doyourownpr.com shows business owners and entrepreneurs how to do their own PR through online courses and coaching. Do Your Own PR also has a club for entrepreneurs which delivers requests for case studies, products and prizes straight to your inbox. For more information visit http://www.doyourownpr.com/products/divine_pub.asp

Many businesses offer more literature than any other type of product, and for these businesses holding large amounts of literature it is costly to store this inventory. For many businesses, it is much less expensive to use a literature fulfilment company to handle this end of business. Not only do literature fulfilment companies offer your business the chance to save on inventory storage, but the headache of returns and shipping. Most literature fulfilment companies will find the least expensive delivery carriers for your products to be shipped with, but they also take care of all returns and exchanges.

These two actions alone take up an average of 23% of a business’ time when it comes to peak seasons. This is time that could be better used dealing with the sales and marketing end of your business.

Instead of holding your own inventory and dealing with the overhead for this requirement, simply using a literature fulfilment company will help to alleviate the troubles associated with inventory and your company no longer has to deal with any of these problems. The product your customers purchase can be handled through a fulfilment company’s automatic online service or you can place the order on their behalf. This allows your customers faster delivery times because most literature fulfilment businesses will offer 24 hour turnaround service and shipping. Your business not only gets less work due to using this business, but also gains a reputation for fast delivery and great products.

Many fulfilment companies will offer monthly or annual packages for your literature fulfilment needs. When deciding on your literature fulfilment company, ask about a dedicated account manager for your business and what systems will be used for your fulfilment.